Your Client's Use Of Smartphone While Traveling: SURVEY RESULTS

Our online survey conducted in July and August 2010 titled, "Your Client's Use of Mobile Device", where we asked several questions regarding your use, or clients use, of smartphone apps when traveling has netted some results we would like to share with other professionals.

From the responses we received the following net results:

- Respondents were mostly business professionals, executive and personal assistants; corporate travel agents.
- More than 2/3's of our respondents currently travel more than 5 times a year.
- 82% travel for business reasons, with 40% traveling for 1 - 3 days and 19% for more than 5 days.
- 80% use a smartphone for reasons other than email and voice mail.
- 37% use an iPhone, 33% use a Blackberry.
- 8% use an Android.
- 15% stated "other".
-Use of smartphone:
19% for maps
15% for tracking itinerary
14% for finding local businesses
11% Things to do while in a location
9% Entertainment

89% of the respondents approved of and were "more than likely" to purchase a service such as The Carlton Files that deliver all of the functionality of destination management and information, such as maps, local businesses and services, best entertainment, bars, restaurants, emergency information and more.
See a pdf of the survey here: The Carlton Files.